Freightliner: Cascadia Evolution

Freightliner: Cascadia Evolution

Freightliner unveiled its latest truck, the highly efficient Cascadia Evolution, in a landmark Freightliner Trucks Dealer meeting produced by Aquarian.

Well in advance of the event, we began the process of locating a suitable site. Our staff researched various venues, solicited bids, and ultimately recommended the Gaylord National Resort in National Harbor, MD. Upon Freightliner’s approval, Aquarian was hired to stage the dealer meeting, provide creative, audiovisual, set design, lighting, scenic, décor, labor and management services as well as multi-language translation services, as the press reveal was broadcast in Spanish, French and English.

Our designs called for a 90’ x 18’ main center screen, which allowed for electronic graphics, a PIP image of the speaker, and HD widescreen video content to be projected simultaneously. Aquarian capitalized on the screen size by producing animated video bumpers for each presenter, displayed as they were introduced. Two flanking 15’ x 26’ video screens displayed complementary graphics.

For this important product rollout, Aquarian’s planning and expertise resulted in a flawlessly executed show.